Elise Fogelström. (2013). Investigation of Shapes and Colours as Elements of Character Design . Available: http://www.diva-portal.org/smash/get/diva2:651309/FULLTEXT01.pdf

In this article about the importance and role of shape and colour in character design, Fogelstrom talks about the connotations that go with each colour and how these can describe a character’s personality. as well as touching on the idea of basic shapes in character design that I have already encountered in previous research. She gives descriptive keywords for the attributes of each colour and what they represent as well as presenting a number of colour tests for character designs.

Useful quotes:

“femininity (female): pink

fertility (female): red
growth (young adult): green
freedom (independent): blue
personal power (independent): purple, yellow, green
desire (adventurous): red, orange
energy (adventurous) red, orange, yellow
courage (confident, adventurous): red, yellow, orange
strength (confident): red yellow, gold”

“Positive keywords for the colours in colour psychology: (Scott-Kemmis: 2009)

action, energy and speed, attention-getting, assertive and confident, energizing, stimulating,
exciting, powerful, passionate, stimulating and driven, courageous and strong, spontaneous
and determined.
Success, abundance, wealth, understanding, self-worth, wisdom, compassion, love, passion,
charisma, winning, optimistic, positive, and masculine
sociable, optimistic, enthusiastic, cheerful, self-confident, independent, flamboyant,
extroverted and uninhibited, adventurous, the risk-taker, creative flair, warm-hearted,
agreeable and informal.
optimism, cheerfulness, enthusiasm, fun, good-humoured, confidence, originality, creativity,
challenging, academic and analytical, wisdom and logic.
unusual and individual, creative and inventive, psychic and intuitive, humanitarian, selfless
and unlimited, mystery, fantasy and the future.
loyalty, trust and integrity, tactful, reliability and responsibility, conservatism and
perseverance, caring and concern, idealistic and orderly, authority, devotion and
contemplation, peaceful and calm.
unconditional and romantic love, compassion and understanding, nurturing, romance, warmth,
hope, calming, sweetness, naiveté, feminine and intuitive energy.
growth and vitality, renewal and restoration, self-reliance, reliability and dependability, being
tactful, emotionally balanced and calm, nature lover and family oriented, practical and down
to earth, sympathetic, compassionate and nurturing, generous, kind and loyal with a high
moral sense, adaptable, encourages ‘social joining’ of clubs and other groups, a need to

Laurel Pinson. (2013). ‘Breaking Bad’ and Colors: A Comprehensive Guide to the Theories, Costumes. Available: http://stylecaster.com/breaking-bad-colors-theory/

In this web article we are introduced to the use of colour in TV series Breaking Bad. As someone who has personally never watched the show I found the article to be very interesting and insightful on the uses of colour to show the feelings, emotions and mental state of a character. The article explains how certain colours in the show stick to a theme of a certain emotion or idea they are conveying, while others are fixed solely to a character as their “set” colour. Overall it’s a very interesting use of colour in character costume and a valuable addition to my research into colour.

Useful quotes:

“Gilligan is so obsessed with the colors of the show’s characters, that he apparently tracks their progress by what colors they’re wearing. “For instance in the pilot, it was intentional that Walt start off very beige and khaki-ish, very milquetoast, and he would progress through that one hour of television to green and thus show his process of evolution as a character,” ”

“For Walter White, LaRue notes: “After Walt’s cancer diagnosis, his colors become stronger, and eventually go black. When the cancer returns or when he’s defeated, the drab khaki returns. The closer he gets to Gus, and the stronger his ties to blue meth, the more blue shows up in his barcode.””

“Similarly, you can see a clear progression towards darker, stark colors in Skyler White’s color scheme as she progresses from an innocent schoolteacher’s wife in Season 1 to an accomplice to Walt’s criminal activities in Season 5.”

“Red, on the other hand, is the color of danger and arguably death: There’s progressive amounts of red in Season 5 as Walt’s empire begins to implode”


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